Green Market Report: Dutchie Plus Aims To Be Shopify For Cannabis
Green Market Report – November 17, 2020
Cannabis e-commerce company Dutchie, has launched “Dutchie Plus,” a fully customizable online shopping experience. Dutchie Plus will allow dispensaries to create seamless online shopping experiences through open APIs and powerful back-end tools, including access to deep analytical data to drive sales and a messaging platform to connect directly with customers. Dutchie’s latest solution extends its innovative product suite to meet the needs of large dispensaries and multi-state operators (MSOs).
“The cannabis industry is one of the fastest-growing in the world, yet even the largest businesses are still fighting with one hand behind their back with outdated technology tools,” said Zach Lipson, CPO, and Co-founder at Dutchie. “For the first time ever, dispensaries will now have full control over their online presence down to every line of code and design choice without limitations to give consumers a completely unique, seamless experience. By giving businesses this unprecedented level of customization, Dutchie Plus brings our vision to redefine the modern cannabis consumer experience to life.”
Dutchie processes 10% of all legal cannabis sales worldwide, and powers 25 percent of all legal dispensaries across 30 markets and 301 cities in the United States and Canada. Dutchie recently announced its $35M Series B funding round from investors including Snoop Dogg’s Casa Verde Capital, Kevin Durant’sThirty Five Ventures, Thrive Capital, Gron Ventures, and Former Starbucks Chairman and CEO, Howard Schultz, bringing its total funding to $53M to date. The investment will continue to drive team growth, assist with expansion into new markets, and launch major product developments to support cannabis dispensaries while meeting consumer demand and expectations across North America. Dutchie was also recently named one ofLinkedIn’s “Top 50 Startups 2020,” reflecting its market leadership and exponential trajectory in just three years since its founding. To learn more, visit: https://dutchie.com/
According to IBM’s U.S. Retail Index, the COVID-19 pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. The cannabis industry is one of the fastest-growing in the world with the global cannabis market expected to reach $73.6 billion by 2027. Yet even the largest dispensaries and MSOs are currently unable to create fully customized online shopping experiences with the current tools on the market. Dutchie’s latest enterprise-level offering is a breakthrough for the industry, giving dispensaries the tools and expertise afforded to other mainstream industries to ensure their brand is represented on their terms, effectively navigate changes in the market, increase their bottom line, and retain more customers.
“Cookies has a discerning fan base that collectively demands and deserves world-class experiences, paired, of course, with the dankest bud on Earth. Dutchie Plus enables us to bring our polish and magic to digital, where innovation is sorely needed in the cannabis space,” said Sam Gammon, Director of Technology at Cookies, a preeminent international cannabis lifestyle brand. “We’re beyond excited to realize a truly seamless digital expression of cannabis commerce, and these new tools will allow us to channel our creativity without limitation. Technology and cannabis can be powerful equalizing forces, and Dutchie Plus is a big step toward something truly fresh and new that works great for operators while meeting customers where they are: the free and open internet.”