LinkedIn News: LinkedIn Top Startups 2021: The 50 U.S. companies on the rise
LinkedIn News – September 22, 2021
Written by Laura Lorenzetti, Ashley Peterson, Juliette Faraut and Ali McPherson
The 2021 LinkedIn Top Startups list reveals 50 young, emerging companies where Americans want to work now.
Over the past year and a half, professionals across the U.S. have been pushed to reevaluate the way they live and work in the wake of the pandemic. With economic recovery starting to happen at different paces across industries, many professionals are looking for something new, asking themselves: “What’s next?”
Startups are a natural place to look to for new ideas and innovation. And our 5th annual LinkedIn Top Startups list is the resource to find the startups you should be paying attention to right now, reflecting 50 companies that have continued to attract investment, employees and attention in 2021.
To put together this year’s rankings, we looked at LinkedIn data across four pillars: employee growth; jobseeker interest; member engagement with the company and its employees; and how well these startups pulled talent from our flagship LinkedIn Top Companies list. In order to be eligible, companies must be 7 years old or younger, have at least 50 employees, be privately held and headquartered in the U.S. (You can learn more about our methodology at the bottom of this article.)
Of course, joining a startup can be a venture bet in and of itself. Research suggests that as many as 90% of startups fail — so those that are winning today may look completely different a year from now. However, startups can also be great places to gain experience, grow your career and build important skills. Thinking about joining one? This article outlines how to choose the right startup for you. Thinking about launching one? Founders on this year’s list offer their advice in this piece.
Most importantly, this list is meant to be a resource for you. If you feel like a startup is the right fit for your next opportunity, take a look at who you may know at each company, see what jobs are currently open or dig into a LinkedIn Learning course on one of the top skills among employees.
Check out this year’s 50 Top Startups in the U.S. — and join the conversation using #LinkedInTopStartups.
Share the full list and your thoughts on this year’s Top Startups using #LinkedInTopStartups.
You can also check out the Top Startups in Argentina, Australia, Austria, Belgium (French and Dutch), Brazil, Canada, Egypt (English and Arabic), France, Germany, India, Indonesia, Ireland, Israel, Italy, Mexico, Netherlands, New Zealand, Saudi Arabia (English and Arabic), Singapore, Spain, Sweden, Switzerland (French and German), UAE (English and Arabic), and the U.K.
LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 15%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup’s total workforce. Data is normalized across all eligible startups. The methodology time frame is July, 1 2020 through June 30, 2021.
To be eligible, companies must be fully independent, privately held, have 50 or more full-time employees, be 7 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 20% or more of their workforce within the methodology time frame are also ineligible. Minority venture investments that LinkedIn or Microsoft, LinkedIn’s parent company, make in other companies have no impact on a company’s eligibility.
About company insights
*Company insights were sourced from LinkedIn Talent Insights. Data reflects aggregated public member data from active LinkedIn profiles in the relevant country and includes full-time employee profiles associated with the company on LinkedIn. We exclude members who identify as part-time or contractors. Headcounts are provided by the companies directly, unless otherwise noted with an asterisk. Those headcounts are based on LinkedIn data. The insights reflect data as of August 2021.