Grammy Award-winning rapper Shawn “Jay-Z” Carter is developing a line of cannabis products under the Monogram brand.
An announcement by the brand on Oct. 23 said Monogram “seeks to redefine what cannabis means to consumers today.”
Carter is collaborating with San Jose-based Caliva, a cannabis company Carter joined in July 2019 as chief brand strategist.
No date has been set for Monogram’s debut, but Carter is asking fans to sign up on the brand’s website to “be first in line for the drop.”
Monogram cannabis, according to the company’s website, is “grown in small batches, allowing for every plant to receive personalized attention from our expert growers. Our batch-by-batch approach and unique potency designation allow us to highlight the nuances in between harvests and tell you the story of every flower.”
According to the Monogram site, cannabis experts will “grade and select every flower by hand” and have developed “a program of extended humidity control, post-harvest care, trimming and flushing that guarantees our finished product is the best it can be.”
The cannabis line will be available via ecommerce. Hypur Inc., a Scottsdale, Ariz.-based company that processes about $3 billion in digital payments each year for cannabis-related businesses, recently partnered with Caliva to enable contactless delivery in some 223 California cities.
The products, made from Caliva-cultivated flowers or by third-party vendors, are delivered free by the company’s drivers with a minimum purchase of $50. The drivers also verify that the consumer’s ID matches to the one submitted when ordering.
Carter’s businesses include music companies and a champagne brand. He previously owned fashion company Rocawear, which he sold for $204 million in cash in 2007.