New York Times: Progressives Push Democrats to Make Their Fight About Freedom, Too
New York Times – August 11, 2022
By Katie Glueck
The messaging project is a sprawling effort from progressive groups, activists and strategists aimed at getting Democrats on the same page, as they seek to crystallize the choice between the two parties and emphasize the consequential nature of the midterm elections.
“Freedom is a powerful frame for this election, to make clear what the stakes are,” said Jenifer Fernandez Ancona, an architect of the messaging project as well as a co-founder and vice president of Way to Win, a collective of left-leaning Democratic donors and political strategists.
What is most striking about the initiative is not the initial size of the investment — there is a $5 million national paid-media component associated with the campaign, a relatively modest sum — but the fact that left-wing organizations are now embracing language that has been more closely associated with small-government-minded conservatives.
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