San Francisco Chronicle: California’s Way to Win Will Give Millions to Grassroots Groups for 2020 Races
Check out Riff City Strategies’ client Way to Win in the article below.
By Joe Garofoli
San Francisco Chronicle – April 22, 2019
A California progressive group will announce Tuesday that it intends to spend tens of millions on the 2020 elections, but plans to distribute the money differently from most big funders: It will give directly to local grassroots organizations, particularly those working in communities of color.
Way to Win, a 2-year-old group led by women, focuses on creating a multiracial coalition to back Democrats in red and swing states where changing demographics may favor the party, such as Georgia and Arizona, instead of chasing working-class white voters across the Midwest, where Republicans have made substantial gains in recent years.
The group spent $22 million on 2018 races, and 25 of the 28 Democrats who received its help in House contests won. Over the next two years, it intends to spend at least twice that amount on federal, state and local elections, organizers said.
Way to Win invests in organizations that are working year-round in communities, not in campaigns that pop up a few months before election day and disappear after the votes are counted. It has already spent $5 million in 2019 on state and local races in Virginia, Arizona, Florida, Texas, and Georgia with an eye toward snagging more Democratic wins there in 2020.