San Francisco Chronicle: ‘We have to shock people’: These new ads are slamming S.F.’s response to its fentanyl crisis
San Francisco Chronicle – May 16, 2023
By J. D. Morris
A provocative new advertising campaign that seeks to lambaste City Hall’s response to San Francisco’s fentanyl epidemic has arrived in some of the neighborhoods most affected by public drug markets.
Sponsored by the advocacy group TogetherSF Action, the eyebrow-raising campaign is starting with a billboard and several street-level ads on walls around the Tenderloin and South of Market neighborhoods, including at intersections where drug dealing and drug use are notoriously common.
The ads are intended to shock. One of them, at Seventh and Stevenson streets in SoMa, states in large black letters against a white background that if one were to use a knife to harm themselves, the state would intervene, “But with fentanyl, it won’t.” Smaller letters below it say that “SF enables drug use but not recovery.”
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