But before that can happen, federal agencies must standardize their approach to CX as much as they can, share best practices, and share information, Fabular said. That, and overcome budget constraints that private enterprises building their own digital experiences don’t have to deal with.
“Budget and funding are always a challenge,” Fabular said. “This executive order would help get those funding areas the business justification to be prioritized.”
Don Fluckinger covers enterprise content management, CRM, marketing automation, e-commerce, customer service and enabling technologies for TechTarget.