The Hill: To win in 2024, Democrats must become the party of economic renewal
The Hill – January 18, 2023
By Kristian Ramos
Democrats bucked history in 2022 by holding the Senate and nearly keeping the House. They did so by riding an anti-MAGA wave of anger at the loss of Roe v. Wade, anxiety over attempts to weaken our democracy, and a fear of losing other freedoms.
Despite this success, battleground state polling from Way to Win shows that Democrats’ greatest vulnerability heading into 2024 is the economy. The most important issue to voters this past cycle was the economy, and Democrats lost voters who said the economy was a top issue, 62 percent–30 percent.
Even after saving the country from a pandemic and an extremist MAGA movement, voters believe Democrats don’t care about their economic hardships. Gretchen Barton, a political strategist with Worthy Strategy Group, who recently conducted qualitative research on voter’s perceptions of political parties for Future Majority and Way to Win, said:
“Voters like Democrats and their policies but don’t believe they have the ability or the know-how to deliver economically for the American people. They view Republicans as extreme, but see them as good for the economy, aligned with their priorities on kitchen table issues and willing and able to do what is necessary to deliver for them.”
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